Market any system or place where parties are engaged in exchange of either goods or services is called as market. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Digital marketing in retail zhaw digital collection. The four important types of retail marketing mix are discussed below. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. Marketing is ideally suited to this approach because we experience and witness it consciously. Retail management merchandising, distribution and marketing. Retail strategic vender services svs dedicated to goldplatinum vendors, the position is paid for by the vendor. Ads, brochures or other marketing materials can be included in the appendix of the business plan. Because this guide is not meant to be allinclusive, we also list a number of. The other three elements of the marketing mix are product, pricing, and. Mar 30, 2018 22 videos play all retail management tutorials point india ltd.
This knowledge base will provide a foundation for the concepts presented in marketbased management, 6th edition introduction to marketing and marketbased management dr. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Contents forward 5 introduction 8 traditional retail marketing communications is at a seminal point in its development and things will never be the same again. Introduction liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring.
Course description the maple tree is seaholms studentrun school store. Goods and services are created for consumption and use by people, it is retailer who assumes the role of taking the goods to. Change in consumer behaviour in surat with introduction of. Mba retail marketing lecture notes, summary ebook free pdf. Retail management big bazaar introduction to retail industry. John is professor of retail marketing and head of school of management and languages at heriotwatt. Introduction 8 traditional retail marketing communications is at a seminal point in its development and things will never be the same again. Introductionchapter1retailmarketing what students are saying as a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 247, and even share my old projects, papers, and lecture notes with other students. This is the introductory chapter slides of retail marketing. It first was recorded as a noun with the meaning of a sale in small quantities in 1433 french. Introduction, meaning, definition and characteristics. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. We can reflect on our own use of education and health services to understand better the marketing of services in the public sector.
If the consumers dont know about your business, you cant stay in business very long. Introduction all organisations have products and services to sell and this is the main reason for marketing activities. This section may require many pages as well as charts and graphs. Retail management merchandising, distribution and marketing module 3 course. Mba retail management notes pdf rm notes smartzworld. Introduction this paper sets forth a conceptualization of retail. We are all exposed to advertising and packaging messages and can think of those that influence us and those that have less impact.
A strategic marketing plan is dynamic and always changing, yet it is an important tool for key personnel to refer to and implement. Introduction 8 traditional retail marketingcommunications is at a seminal point in its development and things will never be the same again. Introduction to retail marketing linkedin slideshare. List of topics covered in retail marketing lecture notes ebook for mba pdf file. An introduction to retail electricity choice in the united states. Distribution is the process of making a product or service available for the consumer or business user who needs it. It is not limited to quantities but to the exact requirement of last user. Pdf each of the classical marketing mix policies get specific meanings and characteristics in retail. Jan 07, 2019 retail marketing strategies retailers are always in search of different marketing strategies to attract more customer, increase awareness and sales growth. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Principles of retailing edinburgh business school vii module 8 retail selling 81 8. Whereas traditional marketing is focused around selling the functional features and benefits of a product, experience marketing emphasises the creation of holistic and stimulating experiences within each marketing medium schmitt, 1999. The marketing strategy section of the business plan describes who your customers are and what ways youll reach them about the goods and services you offer.
Every organization has a product mix that is made up of product lines. Retail is the final stage of any economic activity. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. The marketing strategy of your retail business plan. The fundamental drivers of change are increasing per capita income, growing. Digital marketing accomplishes targets of marketing of a business through various digital marketing channels. In the first place it should select target market and then select combination of right marketing mix can lead a retail business to higher roi. Retail is the sale of goods and services from businesses to an end user called a customer. Doc retail marketing research paper yash mehra academia. Bringing about operational efficiency at this last stage and making an environment so compelling. While many organizations react to marketing opportunities, knowing where an organization is going with their marketing through a strategic plan, can have a huge affect on brand awareness, customer buyin, and sales. Hi guys, i am sharing this excellent summary ebook on retail marketing in pdf format as per the mba syllabus. An svs can assume any task across all primary retail roles.
Experienceinstinct to big data view of the marketplace experience and instinct will always be. Retail marketing introduction and overview todays shoppers want the total customer experience. Retail management is the process of bringing the ultimate user to the main producer through a series of stages where retailing is the last one. The purpose of this study was to analyze retail marketing strategies on. Introduction to retail swapna pradhan retailing management 3ed. A study of innovative marketing practices in retail marketing sector with special reference to big bazaars in maharashtra state. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.
Retail business is undergoing rapid transformation in its marketing practices. Implementing retail electricity choice does impose some new costs. Now, in this introduction to digital marketing guide, we will go through different digital marketing channels and understand their rolesdigital marketing channels included in digital marketing pdf 1. The variety of products that a company produces, or that a retailer stocks is known as product line. Goods and services are created for consumption and use by people, it is retailer who assumes the role of taking the goods to its final destiny of consumption. The retail marketing mix and the retail product the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the.
Definition of marketing learning outcome knowledge evaluation performance evaluation teaching and training method 1. It also introduces you to visual merchandising, retail marketing mix, and etailing. The seller offers his goods or services to the buyer who in return purchases it in exchange. Before understanding the concept of retail, let us first go through few terminologies. Born with the idea of customer centricity and developing towards centralized data management, an omnichannel retail solution has brought about a complete. Retailer is the person or institution who delivers goods to final consumer in the channel of distribution. Goods and services are developed to meet customer needs and so these needs must be. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Its literal meaning for retail was to cut off, shred, paring. The retail transaction is at the end of the supply chain. Introduction to marketing and marketbased management. From its first introduction to the marketing world in 2010, omnichannel retail has been considered as a promising solution for all the challenges and drawbacks of multiple channels sale. Mbmm 3005 paperxv retail marketing objectives to understand the concept, process and management of retail business to develop an understanding of the retail strategy and planning process, and to have an understanding of merchandise process unit i.
It is a broad group of products, intended for similar uses and having. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. The parties are often called as buyers and sellers. In response to these requests, we were able to compile the retailer fruit and vegetable marketing guide guide which we hope is a good introduction to handling, storage, and produce marketing in the small or mediumsize store environment. This free online retail management course teaches you about essential and nonobvious faucets of being a successful retailer, such as effective marketing, merchandising, and distribution. An introduction to retail electricity choice in the united. Mba retail marketing lecture notes, summary ebook free. Students enrolled in retail marketing will take what they learn from class lectures. This course will teach you about how to rack up sales in a retail environment, starting with effective pricing, to increasing footfall, to ensuring the. Retail comes from the french word retailler, which refers to cutting off, clip and divide in terms of tailoring 65. Dec 15, 2018 the marketing strategy part of your business plan will include market segmentation, competitive analysis and all other selling strategies. It is a process through which goods are transported to final consumers.